Rita's Italian Ice & Frozen Custard

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41st Street strip custard window. Gelati stacks, Blendinis, and sixty-five-ish Italian ice rotations.

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Profile facts last reviewed: 2026-04

About Rita's Italian Ice & Frozen Custard in Ocean City, Maryland

Rita’s fills the Coastal Highway sweet-tooth slot with daily ice machines, custard swirls, and kid-friendly lines after mini golf.

Shoulder-season grids shrink to weekend opens—chase the brand locator before you promise post-beach dessert.

Best for

  • Gelati mashups
  • Custard cookie sandwiches
  • Cool-down walks from mid-island hotels

Good to know

Chain location—flavor boards rotate fast; ask what’s “fresh today” before toddlers lock a color.

What Google reviewers emphasize

Rita’s north OC window handles daily ice machines, frozen custard swirls, Blendinis, and kid-friendly lines after mini golf. Chain flavor boards rotate fast—ask what’s “fresh today” before toddlers lock a color. Shoulder-season tourism grids can shrink to weekend opens; use Rita’s locator before promising post-beach dessert.

Summary is original editorial based on recurring public-review themes, not quoted text. We omit star averages here until we publish a verified snapshot count. Last checked: 2026-04.

Google Business Profile

Yelp pulse

3.8 · 21 reviews (snapshot)

Custard-and-gelati families vs. winter hour trims and flavor roulette.

Themes summarized in our words—not quoted reviews. Star averages and counts are periodic Yelp snapshots—not live feeds. Last checked: 2026-04.

View on Yelp

Secret Diner (spoiler: it’s us)

The Secret Diner negotiated toddler color theory at the flavor board. Custard mediated. Mini golf scores were discussed; dignity was not. Everyone left sticky and wiser.

Satirical column—original voice, not a single lifted review. Pair with the summaries above for mood, not contract catering guarantees.

Signature plates to try

Curated from the public menu — verify pricing and nightly off-menu chalk before you promise the table.

  • Italian ice cups and cones — Core cool-down order
  • Frozen custard — Swirls and cookie sandwiches
  • Blendinis — When the crew wants mashups

Rita's Italian Ice & Frozen Custard— frequently asked questions

Straight answers for trip planning. The same questions and responses are included in FAQ structured data on this page to help search and AI assistants parse verified basics; always confirm hours and menus with the venue before you travel.

Where is this Rita’s?
4101 Coastal Highway, Ocean City, MD 21842—mid-island strip.
Winter hours?
Profile warns shoulder grids may go weekend-only—check ritasice.com before you detour.
Phone?
410-524-2875 per this profile.

Categories & trip planning

This profile is cross-linked from Ocean City dining guides—open a category hub for more listings and meal-planning context.

Neighborhood context: Midtown / Coastal Hwy. Compare parking and foot traffic using downtown, midtown, and uptown before you commit to arrival time.

Keep exploring Ocean City, MD

A–Z directory (letter R) · Browse by category · Seafood restaurants · Nightlife & bars · Takeout & delivery · Crow-flight miles (this profile) · Restaurants near me (device location sort)

Quick facts

  • Address 4101 Coastal Hwy, Ocean City, MD 21842
  • Area Midtown / Coastal Hwy
  • Cuisine Ice cream, American
  • Price (Google band) $ — 4101 Coastal Hwy Rita’s—Italian ice rotations, custard, gelati; shoulder weekends only on some grids.
  • Yelp snapshot 3.8 / 5 · 21 reviews
  • Google Business Profile
  • Menu
  • Phone 410-524-2875
  • Website Visit site
  • Directions
  • Crow-flight miles

    Tap Miles from me to measure on this device, or use Copy link for a shareable URL with ?pdist=1#profile-crow-flight (straight-line miles to our map pin, not driving distance).